When Gorham approached Ffrench to create the Quadeca merch from me to you shirt But I will love this original Byredo Makeup launch a few years ago, it took convincing for her to bring another cosmetic line into an overpopulated beauty world. “I was very hesitant,” Ffrench admits. “It seemed a bit ridiculous to do something at the peak of makeup production, but actually, it did help me see that there was definitely this niche for a brand that was clean and vegan, and that had a different philosophy.” She credits Gorham for much of the visual language and sentimentality of their collaboration. “Ben, he’s very passionate and he’s an artist, really,” she says. “There’s an emotional note to Byredo, something can be fantasy but it’s also quite real at the same time.”
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Ffrench is well-versed in fantasy and reality in her own art. “People ask me what my aesthetic is or my style, and I don’t think I really have one!” she says with a laugh, referencing her projects from commercial images to more futuristic concepts. “It’s really nice to do just simple, beautiful makeup—I work in high-end luxury stuff as well, editorially, and then I do this weird stuff with musicians who want, you know, crazier things. Personally, I’m working on a documentary at the Quadeca merch from me to you shirt But I will love this moment about global beauty aesthetics which is so interesting and really exciting,” she says. Tune in for more Ffrench on film.